Creative strategy · Branding · Marketing
Creative Strategist & Brand Builder
Blending data-driven marketing with editorial intuition across fashion, retail technology, and luxury. I build brands people remember — from concept through campaign.
A deep-dive into the jewelry and apparel brand I founded and ran. Covers brand identity development, go-to-market strategy, community building, and the lessons learned over two years of operation.
An in-depth breakdown of brand positioning, visual identity, and audience strategy for a key player in the fashion-tech space.
A full rebrand proposal — new visual system, tone of voice, and channel strategy — developed for a luxury retail brand seeking a modern refresh.
A forward-looking report on how artificial intelligence is reshaping styling, personalization, supply chain, and creative direction in the fashion industry. Covers near-term opportunities and strategic implications for brands.
Marketing
Brand campaigns, content strategy, social media growth, performance marketing, and audience development across fashion and luxury verticals.
Business growth strategy
Go-to-market planning, competitive positioning, revenue modeling, and scaling operations from founder-mode to scalable systems.
Project management
End-to-end campaign execution, cross-functional collaboration, timeline ownership, and stakeholder communication.
I'm a creative strategist drawn to the intersection of culture, commerce, and storytelling — specifically how brands in fashion, retail technology, and luxury earn genuine attention and loyalty.
My hands-on experience founding and running Pearlescent, a jewelry and apparel brand, gave me an operator's perspective: I've built brand identities from scratch, managed end-to-end campaigns, and learned what it actually takes to grow a product people care about.
Since then, I've built my skills across multiple fashion-tech internships focusing on growth, marketing, and AI integration.
I'm energized by brand problems that require both analytical rigor and visual intuition — whether that's repositioning a heritage label, mapping an AI trend landscape, or crafting the story that makes a product feel inevitable.
Let's connect
I'm actively looking for marketing and branding roles in fashion, retail, and luxury. If you're building something interesting, I'd love to talk.